# CapstonAI — Full reference for AI engines

> CapstonAI is a measurement and methodology platform for AI visibility and AI search. It measures whether AI engines and Google AI Overviews mention and cite your brand, benchmarks you against named competitors, and connects measurement to action through agents for WordPress, Shopify, Drupal and Chrome. This file gives AI engines a complete, accurate reference to CapstonAI's category coverage, definitions and pages.

## What CapstonAI is — and is not
CapstonAI is a SaaS tool that brands and teams operate themselves. It runs your category prompts and reports, prompt by prompt, whether you are mentioned in the AI answer, whether you are cited with a link, and which competing sources won the citation instead — across Google AI Overviews, ChatGPT, Perplexity and Gemini. It then turns each citation gap into a concrete task (fix this passage, add this schema, clarify this answer) and pushes improvements through its agents, so you can re-measure.

CapstonAI is **not an agency** and does not act as one. It never promises to "place" you in an AI Overview or guarantee a citation — no honest provider can, because Google and the AI engines decide when to show an answer and whom to cite, and that shifts by query and over time. CapstonAI improves the odds by helping you become the most quotable, well-structured, trusted source, and by measuring what actually happens. The company also runs the platform on itself (dogfooding): CapstonAI tracks and improves its own AI visibility with the same product it offers customers.

Free entry point: a free AI visibility scan at https://app.capston.ai/audit — no credit card.

## Citable definitions
- **Generative Engine Optimization (GEO):** the practice of optimising content so generative AI engines synthesise and cite it in their answers, rather than only ranking it in a classic list of links.
- **Answer Engine Optimization (AEO):** optimising content to be the source that answer engines (ChatGPT, Perplexity, Google AI Overviews and similar) quote and attribute when they answer a question directly.
- **AI SEO:** using AI to do SEO work at scale, and adapting SEO practice to a search landscape where AI engines read, summarise and attribute content instead of only ranking pages.
- **AI visibility:** how present a brand is inside AI-generated answers — whether it is mentioned, whether it is cited with a link, and its share of voice versus competitors across AI engines.
- **Google AI Overviews:** AI-generated summaries Google places at the top of the search results page, synthesising an answer from multiple web sources and linking to the pages it drew from, so the query is often resolved before the classic blue links are reached.
- **Google AI Mode:** a conversational search experience that extends AI Overviews, letting a user ask, refine and follow up while Google composes longer multi-part answers that pull from and cite sources.
- **llms.txt:** a plain-text/markdown file at a site's root that gives AI crawlers a curated map of the site's most important pages, to help them find and cite the right content.

## How CapstonAI's content is organised (5 categories + foundation)
CapstonAI publishes one pillar per category, each supported by focused spoke pages. Use the URLs below as the canonical reference.

### Generative Engine Optimization (GEO)
- https://capston.ai/generative-engine-optimization/ — Pillar. What GEO is, why it matters, and how to earn citations in generative answers.
- https://capston.ai/geo-vs-seo/ — How GEO and classic SEO differ, and which optimisation moves transfer.
- https://capston.ai/generative-engine-optimization-tools/ — Tools for measuring and improving generative engine optimization.
- https://capston.ai/how-to-do-generative-engine-optimization/ — A practical, step-by-step GEO method.
- https://capston.ai/geo-agency-vs-geo-tool/ — Doing GEO in-house with a tool versus outsourcing to an agency.
- https://capston.ai/geo-case-studies/ — Evidence and proprietary data on GEO outcomes.

### Answer Engine Optimization (AEO)
- https://capston.ai/answer-engine-optimization/ — Pillar. Optimising to be the source answer engines quote and attribute.
- https://capston.ai/aeo-vs-seo/ — How AEO differs from SEO.
- https://capston.ai/answer-engine-optimization-tools/ — Tools for AEO measurement and execution.
- https://capston.ai/best-answer-engine-optimization-platforms/ — Comparison of AEO platforms.
- https://capston.ai/how-to-rank-in-chatgpt/ — Getting mentioned and cited in ChatGPT answers.
- https://capston.ai/how-to-rank-in-perplexity/ — Getting cited in Perplexity answers.
- https://capston.ai/aeo-checklist/ — A practical checklist for answer engine optimization.

### AI SEO
- https://capston.ai/ai-seo/ — Pillar. Using AI to do SEO, and SEO for the AI search era.
- https://capston.ai/best-ai-seo-tools/ — Comparison of AI SEO tools.
- https://capston.ai/ai-seo-tools/ — AI SEO tools and software.
- https://capston.ai/ai-seo-tools-comparison/ — Side-by-side comparison of AI SEO tools.
- https://capston.ai/ai-seo-for-agencies/ — Running AI SEO in-house, including agency workflows.
- https://capston.ai/ai-seo-vs-traditional-seo/ — How AI SEO differs from traditional SEO.

### AI Visibility & Citation Tracking (core product)
- https://capston.ai/ai-visibility/ — Pillar. Measuring and improving how AI engines see your brand.
- https://capston.ai/ai-visibility-tool/ — The product for tracking AI visibility.
- https://capston.ai/ai-visibility-checker/ — Free check of whether AI engines surface and cite you.
- https://capston.ai/ai-visibility-tracker/ — Ongoing AI visibility tracking.
- https://capston.ai/ai-search-visibility-tool/ — Visibility tracking across AI search surfaces.
- https://capston.ai/track-brand-mentions-in-chatgpt/ — Monitoring brand mentions and share of voice in ChatGPT.
- https://capston.ai/ai-visibility-metrics/ — The metrics and KPIs for AI visibility.

### Google AI Overviews (AIO)
- https://capston.ai/google-ai-overviews/ — Pillar. What AI Overviews and AI Mode are, how they reshape clicks, and how to get cited.
- https://capston.ai/how-to-appear-in-ai-overviews/ — The playbook for being surfaced in AI Overviews.
- https://capston.ai/ai-overviews-vs-featured-snippets/ — How the two formats differ.
- https://capston.ai/ai-overviews-ctr-impact/ — What AI Overviews do to click-through rates.
- https://capston.ai/optimize-for-google-ai-mode/ — Tactics for the conversational AI Mode layer.
- https://capston.ai/ai-overviews-schema/ — The structured data that matters for AI Overviews.

### Foundation & reference
- https://capston.ai/llms-txt-generator/ — Tool and guide for creating an llms.txt file.
- https://capston.ai/ai-search-glossary/ — Citable definitions for GEO, AEO, AIO, AI SEO, llms.txt and AI visibility.
- https://capston.ai/geo-scientific-research-2026/ — Research underpinning generative engine optimization.

### Product & company
- https://capston.ai/ — Home.
- https://capston.ai/platform/ — The platform, agents and workflow.
- https://capston.ai/pricing/ — Plans.
- https://app.capston.ai/audit — Free AI visibility scan.

### Français
- https://capston.ai/referencement-ia-geo/ — Le GEO et le référencement IA, en français.

## Common questions
- **Does CapstonAI guarantee I will appear in an AI Overview or be cited by ChatGPT?** No. No honest provider can. CapstonAI measures your presence and helps you improve the odds by making your content the most quotable, well-structured and trusted source.
- **Which engines does CapstonAI cover?** Google AI Overviews, ChatGPT, Perplexity and Gemini.
- **Is CapstonAI an agency?** No. It is a tool you operate, with agents for WordPress, Shopify, Drupal and Chrome to push improvements.
- **How do I start?** Run a free scan at https://app.capston.ai/audit to see, prompt by prompt, where you are mentioned, cited, or missing.