Decodes shifts in Google, AI Search, and LLM behaviour to help brands anticipate changes rather than react to declining traffic.
Summary A regional hotel group in Nairobi sees organic traffic from classic blue links stay flat. Yet, bookings come from...
Summary The text describes how generative Search features, such as Google AI Overviews (formerly SGE) and other AI answer engines,...
Summary This guide compares Shopify and WordPress (with WooCommerce) for GEO, focusing on how each handles URLs, metadata, speed, and...
Summary This text looks at the differences between classic SEO reports and GEO dashboards. While SEO reports focus on clicks,...
Summary AI SERP changes in 2025 shift clicks into AI Overviews, where users get direct answers with citations and conversational...
Summary GEO vs SEO explains how SMEs win rankings and AI citations by optimizing entity clarity, structured data consistency, and...
