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Paid Media Worldwide, Tailored Locally

Multinational PPC – maximise ROI in every market. Local Paid Social – engage audiences with custom creatives. Programmatic – precision targeting, reduced wasted spend.
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Your SEO Agency to Drive Performance

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Global PPC Strategy

Craft data-driven campaigns that scale across borders, ensuring your ads hit the right audience at the right time. We fine-tune bids and budgets for each market to maximise ROI. Continuous optimization keeps you ahead of competitors.
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Plan de travail 11

Localized Ad Creative

Engage customers with region-specific ad copy and visuals that speak their language and culture. From imagery to messaging, every element is tailored for maximum relevance. Drive higher click-through rates with bespoke creative.
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Plan de travail 6

Programmatic Precision

Automate targeting across premium networks using AI-enhanced audience segmentation. Reduce wasted spend with real-time bid adjustments and cross-channel reach. Achieve pinpoint accuracy in every auction.
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Plan de travail 7

Performance Analytics Dashboard

Get transparent, live reporting on every click, conversion, and cost metric—all in one intuitive dashboard. Custom alerts and insights help you act fast on opportunities and issues. Measure success in real time.
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Plan de travail 8

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Our Method

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Campaign Audit & Benchmarking

We deep-dive into your current PPC setup to uncover strengths, gaps, and market opportunities. Align findings with your business goals and industry benchmarks. Lay the foundation for data-driven improvements.
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Strategic Roadmapping

Co-create a tailored PPC roadmap defining KPIs, budget splits, and channel priorities. Outline clear tactics and A/B test plans to accelerate growth and efficiency. Map every step toward measurable results.
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Hypothesis & Challenge Workshops

Run interactive consulting sessions to formulate and rigorously challenge campaign hypotheses. Refine targeting, messaging, and bidding strategies with creative, data-backed pivots. Ensure every plan is battle-tested before launch.
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Performance Governance & Optimization

Establish governance processes with real-time dashboards, automated alerts, and scorecards. Conduct regular performance reviews to drive continuous optimization and executive alignment. Keep campaigns agile and ROI-focused.
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frequent questions?

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What is a Paid Media agency?
A Paid Media agency is a specialised partner that provides strategic consulting and oversight for your PPC campaigns across channels like Google Ads, Microsoft Advertising, and social platforms. Rather than executing ads in-house, a Paid Media agency audits performance, sets benchmarks, and challenges every tactic to maximise ROI. Whether you call it a SEA agency or a PPC agency, our focus is on guiding your investments for optimal reach and efficiency.
Engaging a Paid Media agency gives you access to seasoned experts who constantly test, refine, and validate your campaign hypotheses. With deep knowledge of bidding strategies, audience segmentation, and channel attribution, we spot performance gaps faster than internal teams. A top-tier PPC agency ensures your ad spend works harder, reducing wasted budget and driving sustainable growth.
Look for a Paid Media agency that emphasises transparency, offers clear governance frameworks, and has proven success as both a SEA agency and PPC agency. Ask for case studies showing improved ROAS, inspect their audit methodology, and ensure they blend data science dashboards with live consulting workshops. The right partner will challenge assumptions, align on your KPIs, and embed optimization into every phase.
A Paid Media agency brings cross-functional teams—data analysts, bid specialists, and senior strategists—plus scalable processes and enterprise-grade tools. Freelancers can handle isolated tasks but often lack the breadth of strategic oversight and governance controls that protect your budget. When you need rigorous performance governance and ongoing challenge sessions, a PPC agency delivers consistent accountability even as campaigns evolve.
Capston.ai combines AI-enhanced audit engines with hands-on consulting to interrogate every aspect of your paid strategy. Our approach as a leading Paid Media agency and SEA agency includes dynamic scorecards, workshop-driven hypothesis testing, and real-time dashboards tuned to your goals. We never build your ads—we challenge and optimise them, ensuring continuous uplift in performance and ROI.
With strategic consulting, you’ll typically spot actionable insights and low-hanging wins within 2–4 weeks of our initial audit and workshop phase. Deeper optimizations—like refining audience segments and bid algorithms—tend to materialise in measurable ROI improvements over 2–3 months. Ongoing governance and quarterly reviews sustain momentum and drive long-term efficiency gains.
Consulting fees for a Paid Media agency vary by scope and complexity: foundational audits and roadmaps start around €3,000, while full governance and quarterly challenge workshops range from €5,000–€15,000 per quarter. If you’re evaluating a PPC agency retainer, budgeting 10–20% of your quarterly ad spend is a common benchmark. Your final investment depends on campaign scale, desired frequency of workshops, and custom reporting needs.