Capston verticals
Capston Core is the methodology, scoring, evidence layer and QA standards behind AI visibility work. Verticals own the market — each one applies the same Capston Core system to the prompts, competitors and commercial outcomes of a specific sector.
Two verticals are active today:
- Hospitality — premium hotels, resort groups and destination brands. Direct-booking visibility, OTA capture risk, experience and destination visibility.
- Benchfolk — premium experience brands. Boutique galleries, curated retreats, editorial ateliers and craft makers.
Both verticals are built on the Capston Core methodology.