CapstonAI is an AI visibility platform that helps brands track, audit, and optimize their presence in AI-generated answers. It monitors how your brand is mentioned across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, then provides actionable fixes to improve your share of voice in AI search results.

How does CapstonAI track AI visibility?

CapstonAI sends structured brand queries to multiple large language models (LLMs) on a recurring basis and records whether your brand is mentioned, cited, or recommended. It aggregates these results into a GEO score, a share-of-voice metric, and a citation report.

Which AI models does CapstonAI monitor?

CapstonAI currently monitors ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Google AI Overviews. Coverage is continuously expanded as new AI search surfaces emerge.

CapstonAI offers a free WordPress plugin that provides basic AI visibility scanning for your site. For full AI visibility tracking, audit reports, automated content fixes, and multi-brand monitoring, the Core Plan is available at $99/month.

How is CapstonAI different from Semrush or Ahrefs?

Semrush and Ahrefs are built for traditional search engine optimization. CapstonAI is purpose-built for the AI search era: it tracks your brand presence inside AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity.

GEO Dashboard Setup 2026: Looker Studio + GA4 + AI Tracking, Step-by-Step Build

A working GEO dashboard cuts CFO debate time by 73% and accelerates budget approval by 3.2x (CapstonAI Q1 2026 cohort). But most GEO dashboards fail because they over-include vanity metrics (citations) and under-include business metrics (CAC, MRR, payback). The 5-widget dashboard below — Looker Studio + GA4 + CapstonAI panel data — is the one used by 67% of cohort customers who got GEO budget approved at the executive level. Build time: 90 minutes. Maintenance: 15 minutes/week.

TL;DR: Build a 5-widget GEO dashboard: (1) Citation rate by engine (line chart, weekly), (2) AI-source sessions + signups (bar by source), (3) Blended CAC vs. GEO CAC (dual line, monthly), (4) GEO-attributed MRR or revenue (number + spark), (5) Top 10 prompts where you’re not cited (action list). All in Looker Studio with GA4 + AI tracking tool data sources joined.

Free CapstonAI scan → Pricing

The 8-step playbook with formulas

Step 1: Connect 3 data sources to Looker Studio. Source 1: GA4 (sessions, signups, custom dimension ai_source). Source 2: AI citation tracking tool (CapstonAI, Profound, or Peec AI panel data via CSV export or native connector). Source 3: CRM (HubSpot/Salesforce, for revenue join). Looker Studio handles all 3 natively.
Step 2: Build Widget 1: Citation rate by engine (weekly line chart). Dimension: week. Metrics: ChatGPT citation rate, Perplexity citation rate, Claude citation rate, Google AI Overview rate. Format: line chart, 13-week rolling. Target line at 30% (cohort median by month 6). This is your leading indicator.
Step 3: Build Widget 2: AI-source sessions + signups (bar by source). Dimension: ai_source (custom dimension). Metrics: sessions, signups. Format: stacked bar by week. Filter excludes ‘none’. Shows raw traffic + conversion volume from AI engines. CFO sees the actual humans.
Step 4: Build Widget 3: Blended CAC vs. GEO CAC (dual line, monthly). Dimension: month. Metric 1: blended CAC (total spend / new customers). Metric 2: GEO CAC (GEO program cost / GEO-attributed customers). Format: dual line, 12-month. The gap between the two = your CAC delta. Most-watched widget by finance.
Step 5: Build Widget 4: GEO-attributed MRR or revenue (big number + sparkline). Filter: ai_source != ‘none’. Metric: MRR (SaaS) or revenue (D2C/services). Format: big number with 13-week spark. This is the headline number for board reports. Cohort median by month 6: 14-22% of new MRR attributable to GEO.
Step 6: Build Widget 5: Top 10 prompts where you’re not cited (action list). Source: AI citation tracking tool. Filter: panel prompts where citation rate = 0% across all 4 engines. Format: ranked table, top 10 by search volume or business impact. This is the action list for content team. Update weekly.
Step 7: Add 4 filter controls at top of dashboard. Date range, engine (ChatGPT/Perplexity/Claude/Gemini/AIO), industry segment (if multi-product), and geography. Filters let CFO/CMO slice without rebuilding.
Step 8: Schedule weekly email export. Looker Studio > Schedule > Email. Send PDF every Monday 8am to: CFO, CMO, Head of Marketing, Head of Sales, GEO program owner. 1-page summary keeps everyone aligned.

Concrete benchmarks (CapstonAI Q1 2026 cohort, 86 customers)

Anonymized cohort medians by industry. Use as honest baseline — not stretch targets.

Widget	Data source	Update freq	Primary audience	Action it drives
Citation rate by engine (line)	AI tracking tool	Weekly	GEO program owner	Content priorities
AI-source sessions + signups (bar)	GA4 custom dim	Daily	Marketing team	Channel mix decisions
Blended vs. GEO CAC (dual line)	GA4 + finance	Monthly	CFO, CMO	Budget allocation
GEO-attributed MRR/revenue (number)	GA4 + CRM/billing	Weekly	Board, exec team	Quarterly planning
Top 10 uncited prompts (table)	AI tracking tool	Weekly	Content team	Editorial calendar
(Optional) Share of voice vs. competitors	AI tracking tool	Monthly	CMO, sales	Competitive intel
(Optional) Schema deployment status	Site crawl	Monthly	Tech SEO	Schema rollout plan

Common errors when measuring GEO dashboard

Over-including vanity metrics (citation count without business metrics). Citations alone bore CFO. Always pair with CAC, MRR, payback. 5 widgets max — more loses attention.
Reporting daily instead of weekly. Daily noise dominates signal. AI engine outputs vary day-to-day. Weekly cadence smooths variance and prevents reporting fatigue.
No filter controls. Static dashboard = useless when CFO asks ‘what about Europe?’ or ‘what about the SMB segment?’. Filters at top let exec team self-serve.
Forgetting to schedule email export. Dashboards no one opens = dead. Push delivery (weekly email) keeps GEO top-of-mind.
Not linking dashboard to action list. Dashboard without action list = passive. Widget 5 (uncited prompts) makes the dashboard a work tool not a status tool.

FAQ — GEO dashboard

Can I use a tool other than Looker Studio?

Yes — Tableau, Power BI, Mixpanel boards all work. Looker Studio is recommended because it’s free, GA4-native, and has prebuilt connectors. Cohort uses 67% Looker Studio, 18% Tableau, 9% Power BI, rest custom.

How long does it take to build the dashboard?

First-time build: 90 minutes if data sources are already configured. 4-6 hours if you need to set up GA4 custom dimensions + UTM templates first. CapstonAI provides a Looker Studio template you can clone in 10 minutes.

How often should I rebuild the dashboard?

Quarterly review of widget mix. Add/remove based on what exec team actually uses (you’ll know from question patterns in monthly meetings). Don’t let dashboard ossify — it should evolve as the program matures.

Tools and related reading

Ready to measure GEO dashboard properly?

Free CapstonAI scan →

Last updated: May 2026. Sources: CapstonAI Q1 2026 cohort (86 customers, 24 800 LLM responses analyzed), GA4 official documentation, Mixpanel + Heap attribution docs, Salesforce + HubSpot CRM field documentation, Looker Studio connector docs, Search Engine Land x CapstonAI analysis.