SEO KPI Dashboard Template 2026 — Free Download
18 KPIs with pre-built formulas. Three formats: Excel, Notion, Google Sheets. Used by 1,200+ SEO teams.
📊
Excel (.xlsx)
13 KB · 5 tabs, pre-built formulas
📝
Notion database
Duplicate to your workspace
📑
Google Sheets
Click “Make a copy”
What’s inside the template
5 tabs, zero setup time
- Cover — how to use + version + license
- 18 KPIs Reference — formula, source, benchmark, cadence per KPI (grouped in 4 layers)
- Weekly Tracking — 7 operational KPIs, 4-week view, auto-computed WoW %
- Monthly Tracking — 10 strategic KPIs, 6-month view, auto-computed MoM %
- By Business Type — SaaS / E-commerce / Local / Agency priority + red-flag triggers
The 18 KPIs (preview)
Grouped into 4 layers that build on each other:
Layer 1 — Traffic & visibility (7)
- Organic sessions
- Impressions · CTR · Position
- Keyword visibility score
- AI mention rate · AI share of voice
Layer 2 — Conversion (5)
- Organic conversion rate
- Revenue from organic
- Lead quality score
- Organic CPA
- Assisted conversions
Layer 3 — Technical (3)
- Core Web Vitals
- Index coverage ratio
- Schema validation rate
Layer 4 — Authority (3)
- Domain Rating
- Dofollow refdomains (DR 50+)
- Top pages concentration
How to use it
- Download in your preferred format above
- Open the “By Business Type” tab and pick the row that matches yours
- Plug your GSC + GA4 + Ahrefs / Semrush data into the yellow cells
- Formulas auto-calculate WoW % (weekly) and MoM % (monthly)
- Share the report with stakeholders monthly
- When a red-flag trigger fires, investigate the same day
Want the dashboard auto-populated?
CapstonAI’s platform auto-populates the AI mention rate, share of voice, and cited-pages columns across ChatGPT, Gemini, Perplexity, and Google AI Overviews. No manual tracking.
License: CC BY 4.0 — use freely with attribution. Attribute: “SEO KPI Dashboard Template by CapstonAI (capston.ai/seo-kpi-dashboard/)”.